The Center for Mental Health Policy and Services Research (CMHPSR), the more than 30-year-old multi-disciplinary center at the Perelman School of Medicine at the University of Pennsylvania dedicated to advancing research, policy, practice and training to improve mental health care and mental health outcomes, announced today the launch of its new name, logo, tagline and website. CMHPSR now will be known as Penn Center for Mental Health (CMH).
“For more than three decades, faculty and staff in our Center have devoted themselves to conducting research on the best ways to organize, finance and deliver mental health care, providing technical assistance to organizations that are responsible for providing and paying for this care, and training the next generation of researchers and policymakers to do the same,” said Dr. David S. Mandell, Professor and Director of the Center. “Over time, our mission, community partners and portfolio have expanded greatly. Our new name and mission acknowledge this expansion and set a course for future work to improve the lives of people with or at risk for psychiatric and developmental disabilities.”
The Center embarked on the rebranding process in response to recommendations outlined in its recent Strategic Plan. Though nationally recognized for its research, technical assistance and academic training in adult and children’s mental health services, the Strategic Plan identified a need for the Center to develop a more unified identity, improve its communications and broaden overall awareness.
Branding research resulted in the new, easier-to-say name; a clearly recognizable and uplifting logo coupled with a tagline: “Advancing policy, research, services and training to improve lives”; a cleaner, more functional and searchable website; and an e-newsletter and other digital communications.
The Center partnered with Little Warrior Agency, a Philadelphia-based creative firm, on the rebranding.
About Penn Center for Mental Health
Penn Center for Mental Health is the premier academic center for advancing mental health research, policy, training and practice. CMH connects research and evaluation findings to policy decisions and to delivery and implementation of services to improve the lives of people with psychiatric and developmental disabilities. Since 1984 we have been a champion for people living with or at-risk for mental health problems, supporters of the people and programs responsible for creating policy and system change, and have conducted rigorous research, and have provided unparalleled community partnerships and research training for undergraduate, graduate, doctoral and postdoctoral trainees.
About the Perelman School of Medicine
Founded in 1765 as the nation’s first medical school, the Raymond and Ruth Perelman School of Medicine at the University of Pennsylvania has been ranked among the top medical schools in the United States for more than 20 years, according to U.S. World News and Report’s survey of research-oriented medical schools. The School is consistently among the nation’s top recipients of funding from the National Institutes of Health, with $405 million awarded in the 2017 fiscal year.